Niu Technologies designs, manufactures, and sells smart electric-scooters in the People's Republic of China. The company offers NQi, MQi, UQi, and Gova series e-scooters; RQi and TQi series urban commuter electric motorcycles; NIU Aero series professional mountain and road bicycles; and NIU kick-scooter series kick-scooter and other micro-mobility solutions under the NIU brand name. It also provides scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebook, badges, key chain, and mugs; and performance upgrade components that comprises of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company, through its NIU app, offers online repair request, DIY repairs, service station locator, theft reporting, and smart services, as well as NIU cover, which provides insurance services; NIU Care that offers maintenance service and reserve service in offline service stations; and NIU Wash offers free wash coupon on a monthly basis. The company sells and services its products through city partners and franchised stores, and third-party e-commerce platforms and the company's online store. As of December 31, 2020, it operated through 246 city partners and 1,616 franchised stores in approximately 199 cities in the People's Republic of China; and 36 distributors in 46 countries internationally. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

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